What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. (Wikipedia)
What methods are used?
The methods used in what is also called online marketing include, but is not limited to search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing and display advertising.
Where do I start and which methods are better?
That depends entirely on your business and your goals and possibly your budget. A good place for anyone to start is to take stock of where you are by means of a digital footprint audit.
FREE Digital Audit
Here at Online Business Marketing we provide a digital audit service at no cost and no obligation to get you started.